WordsRU - Advertising Copy Editing
Advertising is the activity or profession that produces advertisements promoting the use of commercial products or services. From an editing perspective, WordsRU’s professional editors are experienced in editing and writing the range of advertising documents from bulletins, brochures, flyers, leaflets, mail shots, newsletters to journal, magazine and newspaper advertisements and Web copy.
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Just as our expensive, brilliantly designed, four color brochure in its pdf format was about to go to the printer, one of the staff suggested that perhaps we should have somebody look over it for a grammar check, spelling mistakes or typos. Just as well we did for we avoided a lot of egg on our face by taking the trouble to contact WordsRU for a price quote. |
WordsRU’s experienced editors know that most successful advertising agencies and advertising copy writers agree on several key points that are crucial to achieving top results from advertising campaigns, including:
Understand your audience and know what they want.
Define the object of your advertisement.
Know your audience, define your goal, and then invite their self-interest
Appeal to their emotions, not their logic.
Restrict choice – no choice is good.
Present your best offer upfront.
Keep it all as simple as possible.
WordsRU’s professional, qualified and experienced proofreaders, editors and copywriters know that your advertising copy must contain a number of elements. It must firstly be persuasive and the message must be clear enough to be easily distinguished from your competitors and recalled at the point of sale.
Our professional editors and writers also know that advertising copy must address its specific target audience and make them respond emotionally to what you are saying. Other essential attributes include clarity – your message must be clear and understandable – and credible. Your audience must find your advertising copy believable as well as tasteful, and it should stand out head and shoulders above the competition.
Advertising copy editing - Testimonials
We were not sure whether they could do the work in pdf format but they could and did. For a very reasonable fee, they proofread and edited our brochure. The editor found a few typos and some awkward sentences, but more importantly 8 instances of the same very obvious error – quelle horreur, especially in our up-market field. We are sold on WordsRU’s service and will not release a document for public consumption unless it has passed the eagle eyes of one of their editors first.
Madeleine, Quality Designs
As a new company, we have a very limited advertising budget and had decided to work up a bulletin that would serve our advertising needs for a period of 3 months but were having a lot of trouble confining the words to a manageable number. We thought a writer could help and contacted WordsRU.
Not only did Stuart immediately understand our problem, he quickly established the key points, rewrote several of the relevant sections, and edited the whole document to the appropriate word length and then gave it a final proofread. We now have a template for future advertising and with the help of WordsRU’s editing team we are really connecting with our target audience. But the best investment we could have made was connecting with WordsRU!
Sergei, Transglobal Inc.
* All testimonials have been supplied with the approval of the writers. When possible, prospective clients may request the e-mail address of the testimonial writer for a reference.
WordsRU Business Services:
WordsRU will ensure that your advertising copy is edited to attract the highest possible quality outcomes.
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