It’s a new year, and what has 2012 taught us?
My first takeaway is that it’s time to jump onboard the YA train.
It seems that everywhere you turn, authors are transforming first-novel successes into full-blown, billion dollar series that become movie franchises with video game options. And it is not hard to see why: although few adolescent adults are keen to read adult fiction, a horde of adults eagerly anticipate installments of the latest Young Adult (YA) fiction along with their young counterparts. According to a Bowker Market Research study , over half of all YA sales were courtesy of adults. The market for YA is large and growing larger, as among printed trade books, the gains in 2012 were entirely due to YA sales .
From a business standpoint, a larger market means more opportunity for authors. But even if you’re not in it for the money or the glory, YA fiction can be extremely rewarding—and not just because it is fun to write. In what other genre is there such an opportunity to change lives?
But how does one go about reaching this volatile and demanding group of readers? Well, here are some tips for how to write a great YA novel.