WordsRU—Copywriter

If you’re looking for a copywriter, you’ve come to the right place!

Whether you need assistance writing a killer cover letter or developing a full-blown corporate web site, WordsRU’s professional editors and copywriters have what it takes to get you noticed. We’ll help you write copy that’s guaranteed to grab your audience’s attention — and keep it!

It’s a well-known fact that many, if not most, advertisements go unread. They simply don’t spark a reader’s interest. At WordsRU, we understand that marketing is expensive and that every word counts. Our copywriters are here to help you make the most of your advertising budget and develop copy that will arrest your readers eyes, quickly build your case and leave your future customers wanting more.

“I try to leave out the parts that people skip.”
—Elmore Leonard,
American novelist and screenwriter

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In his Ten Rules of Writing Elmore Leonard wrote “My most important rule is one that sums up the 10: if it sounds like writing, I rewrite it.” It is this attitude towards writing, and especially his ear for dialogue, that makes Leonard’s writing so masterly, drawing praise from his peers including Martin Amis who famously told him at a function in 1998 “Your prose makes Raymond Chandler look clumsy.”

Less Is More

Every writer and copywriter who has ever strung meaningful words together is in agreement. The reason is simple: in this context people are not interested in words per se but in the message that is being conveyed.

cop•y•writ•er | ‘käpi,rïter | A person who writes the text of advertisements or publicity material.

Anyone can write copy, but only a professionally trained, truly gifted copywriter can write copy that will stand out from the crowd, convey your message and make the sale.
WordsRU’s copywriters are experienced in the development of copy for all media. We have supported customers in the development of winning brochures, posters, advertisements, articles, direct mailings, scripts and web sites. Our copywriters possess the skills necessary to effectively tailor your message to your chosen medium.

WordsRU’s copywriting services are comprehensive and designed to provide you with the level of support you require. We are here to assist you from the beginning of the process to completion, or step in and lend a hand anywhere in between.

WordsRU’s copywriters can help you:

Establish your target audience
Build a case for your product’s superiority
Develop an unforgettable slogan, tagline or jingle
Proofread and edit existing copy

EFFECTIVE COPY

Written from the point of view of your target audience, your copy should focus on benefits rather than features. WordsRU can help you to use language that is simple and specific – to check that it is effective, read it aloud and you will soon know whether your message sounds believable or not. A genuine testimonial always arouses interest. When combined with copy that has been edited and proofread for correct grammar, punctuation, spelling and syntax as well as typographical errors, these simple maxims will ensure your message has the desired impact and the best chance of achieving your objectives.

TOP TIPS FOR TOP COPY

Read your copy aloud and review it several times.
Use short punchy words — ‘facts’ rather than ‘information’ for example.
Do not try to be cryptic or clever.
Say what you have to say in the simplest possible way.
Use short sentences and avoid complex ideas.
Focus on the benefits to the customer.
Use as much copy as you need to tell your story — and no more.
Visualize who you are writing to and speak directly to them.
Remember, good copy is like a river; at any point you should be able to jump in and have the flow carry you along.

You only get one chance to make a first impression, so make it count!

WordsRU Proofreading and Editing Services:

WordsRU have academically qualified, professional and experienced copywriters available for all your marketing, publicity and promotional copy requirements.

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