WordsRU—Copywriting

Copywriting is a skill practiced by many, perfected by few.

Of all the written materials your organization will ever produce, none will be as important as your marketing copy. The words you put forth to the world are a direct reflection of you and your company. You will be judged by them. And they have the power to lead to your organization’s success or to its downfall.

WordsRU’s copywriters are gifted in the art of producing effective copy that will sell your product and improve your position in the market. Our copywriters are experienced in writing copy for every medium and are available to assist you at each stage of the copy development process.

WordsRU - Copy Writing

“People will accept your ideas much more readily if you tell them Benjamin Franklin said it first.”
—David H. Comins, Author

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One of the quickest ways for any copywriting to gain attention is to start with a quotation. The reason is simple: most people think of quotations as a form of dialogue — speech that animates the text and the reader’s engagement with it.  There is another reason, perhaps an even more powerful one, and it is that people almost always listen carefully to words that are telling them something authoritatively. It is important though, to remember that the quotation needs to be short, and it must be relevant. Consider the words of leading copywriter Bill Fryer:

Words are like windows . . . you should be able to look through them and see the product.

WordsRU’s online editing service and our team of professional writers and editors is available to help you with all your copywriting requirements. We know from experience that successful copywriting involves specific content and the use of a few basic but universal elements to capture the target audience.

Successful Copywriting

  • Establish the target audience.
    • Who are your potential customers?
    • Where are they located?
    • What is the best way to appeal to them emotionally?
  • Identify the most effective way to reach your potential customers.
    • Emails
    • Direct letters
    • Brochures
    • Posters
    • Newspaper and magazine advertisements
    • Articles
    • Press releases
    • Television or radio scripts
    • A Web site
  • Create headlines and layouts that are certain to capture the reader’s attention.
  • Hold the reader’s attention by building a case for your product. Convince your audience of your product’s value.
  • Leave them wanting more, but be sure to provide all the information the customer will need to make the purchase.
  • Create slogans, taglines and jingles that your potential customers are sure to remember.

Copywriting for the Web

Copywriting for the Web is unlike copywriting for any other media. Web copy must both read well and result in high rankings with search engines such as Google and Yahoo. Effective search engine optimization (SEO) involves writing web pages that target keywords and which are structured to increase the likelihood they will satisfy search engine algorithms, receive higher rankings and be returned early in response to searchers’ queries. The higher your rankings, the greater the chances your pages will be viewed by potential customers. WordsRU’s copywriters are skilled in producing web pages that both receive high rankings and make customer sales.

Whether you need help developing a catchy jingle, have an email that needs to be proofread, or are embarking on the development of your corporate web site, WordsRU’s copywriters are here to ensure your marketing campaign is a success. We understand the value of words and will help you make the very most of your advertising budget.

 

WordsRU Proofreading, Editing and Copywriting Services:

Copywriting is a skill in which the experienced professional writers and editors at WordsRU excel.

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